Target hits the....uh...target
I seriously have never gotten so many "Hey - Have you tried this yet?" emails! Bravo to Target marketing! If you live under a rock, let me fill you in. There are 3 new "masstige" (industry lingo for prestige en mass) lines at Target: Pixi, NP Set and JK Jemma Kidd. Little bit of background on each: Pixi is by Swedish makeup artist Petra Strand. This line is taken directly from the UK - same line, same prices, same stuff. (Side note: Her sister, Sara ventured out on her own and formed Pop Beauty, which is available at Sephora; it's not my favorite). NP Set is from Aussie makeup artist Napoleon Perdis. He has a separate prestige line, previously sold at Sephora, currently available at Ulta. Sephora gave him the boot not too long ago, because of his dealings with other stores (Sephora likes to have "exclusivity" - don't get me started). Makeup artist Jemma Kidd created JK Jemma Kidd. Her separate prestige line "Jemma Kidd Makeup School" is available at very select Neiman Marcus'. Each of these new lines has their own niche. Right off the bat, you'll see that JK is for the fashion forward (read: younger). A lot of glitter - not my cup of English tea, but I've heard from other makeup snobs that it's good quality. NP Set looks almost exactly like Perdis's prestige - but after testing a few, the pigment is lacking in comparison. The beef I have with JK and NP Set is the price point. The price is really not that far off from their prestige lines (in some instances as little as $4 diff), yet it is not the same product. I'm a "get what you pay for" kind of girl, but I feel a bit jipped here. JK's eyeshadows are $18 a pop. Really? I can get my tried and true, pigment-rich MAC for $14 in a trillion colors.
That said, I think Pixi really stands out. It is on the pricey side for Target, but not for what you are getting - which is the original formulas. It's innovative, the colors are classy, and the compacts are slim and adorable. This line reminds me of Stila - high quality whimsy stuff.
SO - what have I tried? Pixi's Lip Blush ($18) is like a marker/stain. I've had bad experiences with this type of marker apparatus in the past - but this one is fab. Don't be scared Shell. This would make a great base for your gloss/balm - as it does not fade easily. I love the color Happiness (3rd in the pic). Youth (1st in the pic) looks like it would be a good choice too. Pixi's Eye Beauty Kit ($28) - Where do I begin? Not since Dior have I seen a line put together so many (13!!) pretty color palettes. There are 8 shadows in each kit and they are completely and utterly beautifully coordinated. Mod (pictured) is what I picked up. The texture, pigment and variety are heaven. I cannot wait to grab Miracle Velveteen, as it is all matte colors and they are oh-so-
pretty. You could seriously close your eyes, spin around a few times and just pick one (my daughter's gonna love trying that) and you'd hit a winner. Also, check out their Natural Mineral Kits. Everything you need (eye, cheek and lip) in a cute compact - with great colors. Note to Target: PLEASE keep your shelves stocked and clean!
Here's a link to the stuff. Target actually got smart and put everything online: www.target.com Pixi has a cute & simple site that has great pictures: www.pixibeauty.com
That said, I think Pixi really stands out. It is on the pricey side for Target, but not for what you are getting - which is the original formulas. It's innovative, the colors are classy, and the compacts are slim and adorable. This line reminds me of Stila - high quality whimsy stuff.SO - what have I tried? Pixi's Lip Blush ($18) is like a marker/stain. I've had bad experiences with this type of marker apparatus in the past - but this one is fab. Don't be scared Shell. This would make a great base for your gloss/balm - as it does not fade easily. I love the color Happiness (3rd in the pic). Youth (1st in the pic) looks like it would be a good choice too. Pixi's Eye Beauty Kit ($28) - Where do I begin? Not since Dior have I seen a line put together so many (13!!) pretty color palettes. There are 8 shadows in each kit and they are completely and utterly beautifully coordinated. Mod (pictured) is what I picked up. The texture, pigment and variety are heaven. I cannot wait to grab Miracle Velveteen, as it is all matte colors and they are oh-so-
pretty. You could seriously close your eyes, spin around a few times and just pick one (my daughter's gonna love trying that) and you'd hit a winner. Also, check out their Natural Mineral Kits. Everything you need (eye, cheek and lip) in a cute compact - with great colors. Note to Target: PLEASE keep your shelves stocked and clean!Here's a link to the stuff. Target actually got smart and put everything online: www.target.com Pixi has a cute & simple site that has great pictures: www.pixibeauty.com
